It had been an exhausting month, but this was the moment we’d been laboring so hard for. The chance to see the impact of our blood, sweat and tears and, more importantly, the chance to delight the global audience with an unexpected thrill. The lights dipped low, and darkness engulfed the stage. The audience fell … Working Undercover
As someone who came into the entertainment business late in the game, I appreciate the value of networking because the people you surround yourself with can make or break your career. I met this month’s speaker at San Jose State University, when I decided to go to film school in my late 30’s.
We’re often asked what goes into a great keynote. We’ve talked with customers, partners and presenters to gather their thoughts. We’ve taken time to dig deep into the surveys we’ve conducted on our top ranked keynotes.
In part one of The Four Winds Keys to Keynotes, we dug into the need to know your audience and what’s on their minds. We talked about budgeting for success in both time and money, and we touched on the need to “show” instead of “tell” your audience about the topics you’ll cover. Lastly, we … Four Winds Keys to Keynotes (Part 2)
A lot of what we do as Four Winds Creative is video production, but one of our favorite side gigs is hosting a meetup for creative freelancers in the Bay Area. The Bay Area Creative Freelancer’s Guild Meetup [BACFGM] is more than a tongue twister; its members make it a community for amazing freelance talent right here … Freelancer’s Guide to the Galaxy
If you work in production, or even if you just love to nerd out over video and photo gear, NAB [National Association of Broadcasters] conference is a must-do. According to Natalie Weiss, a video freelancer based in the Bay Area, “…it’s overall a fun show with good vibes.” This year was Weiss’ 3rd NAB show, … 3 Reasons You Should be at NAB Next Year
If you and your team have ever been tasked with hosting a large event, you know the detail and coordination can seem endless. Booking the venue, managing travel, developing branding and creating graphics, the list goes on and no detail can be missed. Organizing events and executing professional branding and video coverage can be daunting … Announcing a New Service: Four Winds Events
These days I frequently see companies advertising for in-house video production staff. This trend makes sense since video is being consumed online more than ever, and it’s a critical part of any company’s marketing and communication strategy. I worked at a global Fortune 50 company for over 12 years managing their in-house video department and … Pros and Cons of Bringing Video Production In-House vs Outsourcing
What do you feel is your biggest challenge as a freelancer? Getting noticed? Finding and get returning clients? Maybe your challenge is that you’re not sure if you’re leaving a lasting impression. These are all questions most creative freelancers have throughout their careers and many will agree that keeping their schedule booked depends on one … Creative Freelancers Biggest Questions… and Answers!
Your company is spending big money at live events. Whether it’s a trade show booth, a conference sponsorship, or an event organized by your business, you’ve invested time and money– so why not get the most bang for your buck and capture it on video too? The benefits of having a video crew at your … 9 Ways to Use Video to Maximize Your Next Live Event
